Creating a clean home shouldn't come at the expense of your family's health. While we think Puracy products are the best at this job, we’re not the only ones in the market. Let’s compare Puracy and Branch Basics to see how the two brands fare in terms of formulation, product range, cost, and ingredients safety, among other things.
Take a look at a detailed comparison between Puracy and our other competitors →
Snapshot Summary: Branch Basics vs Puracy
How are they similar?
- Puracy and Branch Basics produce effective cleaning products that fight dirt, grime, and grease effectively.
- Both use glucoside surfactants that are naturally derived for their cleaning formulas.
How are they different?
- Puracy has a broader range of products, while Branch Basics focuses on 1 concentrated product that can be diluted for various cleaning needs.
- Puracy has fragrance-free options and some hypoallergenic products, while Branch Basics only has fragrance-free products.
- Branch Basics claims some of their products can be used on surfaces with which food might come in contact.
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Puracy |
Branch Basics |
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Formulation |
Effective cleaning products |
Plant- and mineral-based formulation that’s biodegradable and non-GMO. |
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Performance |
Effective on most surfaces. It can remove beverage and food stains, ink, blood, sweat, and urine stains. See our laundry stain remover, baby stain remover, pet stain and odor remover |
Effective on most surfaces. It can remove food, oil, sweat, ink, and fresh blood stains. |
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Ingredients Safety |
All products have ingredients transparency with safety data sheets. |
Third-party testing showed its concentrate is not a skin and eye irritant |
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Price (Multi-surface Cleaner Concentrate) |
$19.99 Screengrab from Puracy’s product page taken June 21, 2024. |
$55 Screengrab from Branch Basics Website as of June 21, 2024. |
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Certifications |
Leaping Bunny and PETA cruelty-free |
Certified Made Safe Leaping Bunny |
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Product Range Scope |
Broad-range: House cleaning, laundry detergent, dish soap, personal care, baby care products |
One concentrate that can be diluted for several types of use, |
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Packaging |
Has pouch refills, glass container options, and infinitely recyclable clean cans. |
Provides plastic bottle and glass bottle options |
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Scent |
Has fragrance-free options |
Fragrance-free with a mild organic chamomile scent |
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Availability |
Available online via the website and Amazon |
Only available on their website |
In-depth Comparison of Puracy and Branch Basics
More than just finding the best brand that will help you clean effectively and safely, there are more things that consumers need to know when choosing a trusted cleaning partner.
Formulation
- Puracy has a ready to use formulation. Since our product containers are refillable, we also offer refill pouches and clean can refills.
- Branch Basics offers kits that include a concentrated solution and refillable bottles that you can use to dilute the products.
Effectiveness
- Puracy uses high-quality ingredients.
- Products produced in the USA where stricter controls are set
- Better than the cheap petrochemical-based products in the market.
- Branch Basics is effective on most surfaces.
- While effective, it is also safe for people with sensitivities and allergies
Ingredients Safety
- Puracy never uses these harmful ingredients:
- Never uses sulfates, phosphates, phthalates, parabens, artificial fragrances, perfume, dyes, bleach, chlorine, and triclosan.
- Branch Basics has simple formulations that is stripped of fragrances that may be harmful to people who are highly sensitive.
- Some of its products have a Made Safe label and it encourages using the all-purpose cleaner to wash produce, including fruits and vegetables, to remove pesticides.
Price
- Puracy is affordably priced at $19.99 per cleaning concentrate.
- One bottle of Everyday Surface Cleaner Concentrate (16 fl oz) can produce 128 fl oz or 1 gallon of cleaning solution.
- Branch Basics concentrate alone is priced at $55.
- You can also buy a cleaning essentials kit for $67, which includes empty spray bottles for your dilution needs.
Certifications and Claims
- Puracy is certified cruelty-free and is truly never tested on animals
- It also has a Leaping Bunny certification, which sets the criteria for non-animal tested cosmetics and household products
- Branch Basics has a Certified Made Safe seal for some of its products.
- It is also Leaping Bunny Certified and EWG Verified
Product Range
- Puracy has a broad range of home care products.
- This includes multi-surface cleaner concentrate, disinfecting surface cleaner, carpet and upholstery cleaning products, pet stain and odor remover, and a new product for stainless steel cleaning.
- It also has laundry detergent, personal care products, and baby care products.
- Branch Basics keeps it simple with one product concentrate for multi-purpose cleaning.
- You can use empty containers with a spray head or a foaming head to dilute the concentrate.
- Other products include the oxygen boost and hand soap.
Packaging
- Puracy boasts reduced plastic waste due to concentrated formulas.
- We offer a refillable 16 oz glass bottle with a spray head that produces a fine mist.
- We also offer products with infinitely recyclable clean cans, like the Puracy Gel Hand Soap and the Puracy Clean Can Laundry Detergent
- Branch Basics offers the option of refillable plastic bottles or glass bottles where the concentrate can be diluted.
Scent
- Puracy has fragrance-free options.
- Branch Basics is naturally fragrance free and its products may exude a mild scent from organic chamomile extract.
Availability
- Puracy is available to buy via its website and Amazon.
- Branch Basics is only available on its website.
Let’s Compare the Benefits and Drawbacks of These Brands
Choosing the right cleaning products can significantly impact your home environment and the planet. Find out what the pros and cons of using either of these brands in your cleaning rituals.
Why Use Puracy Products?
Puracy is ready for use out of the package! You can spray our disinfectant cleaner on any surface and wipe it clean. It leaves no residue and is readily available online.
Areas of Improvement for Puracy
Puracy still uses plastic packaging, which might concern some eco-friendly folks.
To become more environmentally responsible, Puracy introduced a refillable glass bottle with a spray head called “Infinity Bottle” to provide a refillable container that can be used for years. It also offers some products in infinitely recyclable aluminum containers, branded as “Clean Cans”
While some brands are moving towards a zero-waste or zero-plastic approach, using glass in most products might not always be the best approach. For example, glass bottles in the bathroom might not be ideal in case of slipping and breaking.
Why use Branch Basics Products?
Branch Basics offers a few items in its product line, but the concentrate can be used in many ways through the refillable bottles that come with the starter kit.
It gives power to consumers in providing them with a choice between refillable plastic bottles and glass bottle options.
Areas of Improvement for Branch Basics
A little effort is required after buying the product. You will need to dilute the concentrate on different spray bottles. It might not be convenient to use for some.
Its products are only available to buy on its website.
Frequently Asked Questions (FAQ)
Still curious about how Puracy stands beside Branch Basics? We’ve answered a few more questions here.
Branch Basics FAQ
Does Branch Basics use artificial and natural fragrances?
Branch Basics has “fragrance-free” products but you may detect a scent from organic chamomile extract.
Is Branch basics considered “clean”?
Branch Basics is certified Made Safe, meaning it has pledged to provide the highest quality in product safety.
Does Branch Basics work well with hard water?
Branch Basics works in hard water, but they also encourage a little help from distilled white vinegar or baking soda.
Is Branch Basics just baking soda?
Branch Basics contains Sodium Bicarbonate (baking soda), and other ingredients like Decyl Glucoside, Coco Glucoside, Sodium Citrate, and Sodium Phytate.
Can Branch Basics products sanitize, disinfect, and/or clean?
Branch Basics has ingredients that have sanitizing, disinfecting, and cleaning properties.
Puracy FAQ
Does Puracy use fragrance?
Puracy has fragrance-free options. Some products are available with mild scents.
Is Puracy paraben free?
Puracy is paraben-free.
Is Puracy considered “clean”?
We provide a safety data sheet for all products for full transparency. We also provide educational information about certain ingredients in our website.
Is Puracy eco-friendly?
Puracy promotes products in concentrated formulas, which means you will need less product to clean a bigger space. We also introduced glass container options that are refillable and infinitely recyclable aluminum clean cans.
Does Puracy work well with hard water?
Yes, Puracy works well in hard water. It uses ingredients like sodium gluconate that improves foaming in hard water.
You can also visit our FAQ section for more information.
