Written by Tenley Haraldson. Reviewed by Puracy Founder, Sean Busch.
We’re often asked whether Puracy products are 100% cruelty-free and vegan. Since our team is comprised of pet owners and animal lovers, we understand how important transparency and honesty is in our industry. We believe that our standards live up to those expectations.
What Cruelty-Free Means to Puracy
Our goal has always been to create the best plant-based products that are safe for people, animals, and the planet. Committing to never test on animals is obviously the moral and ethical thing to do.
That's why Puracy products have received Leaping Bunny and PETA cruelty-free certification. This means that our products are 100% cruelty-free at every stage of the product development process.
Why Are Products Still Tested on Animals?
The Federal Food, Drug, and Cosmetic Act (FD&C) ensures that cosmetics are properly labeled and safe for consumer use. While the FD&C doesn’t require animal testing for new products, it advises manufacturers to, “employ whatever testing is appropriate and effective for substantiating the safety of their products.”
Even though consumers can choose from thousands of safe, effective ingredients already on the market, manufacturers are constantly introducing new formulas – formulas that often lead to animal testing.
Worse Yet, Many Cruelty-Free Terms Aren't Regulated
If you spot “never tested on animals” or “cruelty-free” on a product label, we encourage you to dig a bit deeper. These terms are unregulated in the United States, and they also don’t require verification processes that organizations – like PETA and Cruelty-Free International – call for before endorsing products and companies.
For example, even if a company claims their “finished” products haven't been tested on animals, it’s possible that individual ingredients used in their finished formulas were. Some manufacturers use the distinction between “testing ingredients” and “testing finished products” to suggest their products have never been tested on animals.
Made in the USA Means Stricter Quality Control
Because standards for animal testing vary from country to country, we keep our production process within the United States. This helps us ensure that every ingredient – throughout the entire supply chain process – is completely cruelty-free.
From Start to Finish, We Take Our Ingredients Seriously
Rather than relying on common animal-derived ingredients and by-products, our team of doctors and PhD chemists harness the power of plant-based ingredients. In addition to animal by-proucts, we pledge never to use sulfates, phosphates, phthalates, parabens, artificial fragrance, perfume, dyes, bleach, chlorine, and triclosan.
We work closely alongside our manufacturing partners and maintain strict control over the quality of every ingredient that goes into every bottle. Our preferred suppliers offer the necessary checks and balances to ensure that Puracy ingredients are high quality, ethically produced, and never tested on animals.
How We Prove Our Ingredient Sourcing
When it comes to ingredient suppliers, we've opted to work with large, public companies (like Dow, Dupont, BSAF, Solvay, and Lonza). These companies are required to provide transparency and accountability to investors and federal regulations alike.Ingredient testing is also done independently from Puracy.
Note: As part of our ongoing certification process, all of our contract manufacturers and ingredient suppliers are required to sign pledges that they don’t test ingredients on animals at any stage of the process.
How Does Puracy Test Its Products?
Since almost all of our products are used by humans and on surfaces, they're understandably tested on humans and surfaces. For example, Puracy employees tested our human-grade Natural Pet Shampoo prototypes for safety and efficacy – long before using it came anywhere near our pets. We like to joke that we’re our own guinea pigs.
Where to Buy Puracy Products
From Puracy Laundry Detergent to the bestselling Natural Surface Cleaner, all of our formulas are engineered to be gentle yet incredibly effective. Whether you purchase from our website, Amazon, Target, or another retailer, our plant-powered products come with a 100% satisfaction guarantee.
