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Natural Shampoo
Body /Hair

Natural Shampoo

Packed with gentle cleansers & fortified with vitamins, this plant-based shampoo is safe for daily use by all hair & skin types. 🚿

👍 In stock & ships from NJ in 1-2 days.

 
606 reviews
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The first of its kind. Plant-powered performance shampoo developed by doctors and salon professionals, ridiculously natural & rigorously tested to be safe for all hair types & colors. Keeps hair cleaner for longer with weightless moisture.

  • Vegetable-based
  • Cruelty-free
  • Color-safe
  • No B.S. (Bad Stuff)

Cleans hair for days. Safe for daily use.

Plant-based ingredients & botanicals are most compatible with your natural hair. From olive-oil based squalene to rich beet sugar extract, our careful blend of natural cleansers, botanical extracts, and vegetable emollients was developed by doctors and salon professionals to clean, hydrate, & strengthen hair while eliminating frizz & friction.

By not attaching anything artificial to the hair (like silicone), hair is allowed to naturally absorb moisture & become fortified, which helps prevent the buildup of dirt, grease, and other damaging conditions.

Cleans hair for days. Safe for daily use.
“As a hairdresser who demands the best from my products, a busy Mom with limited time to fuss with my hair, and advocate for clean beauty — this checks all the boxes!”

“As a hairdresser who demands the best from my products, a busy Mom with limited time to fuss with my hair, and advocate for clean beauty — this checks all the boxes!”

  • Martha Lynn Kale, Salon Owner in Austin, TX

Meet Citrus & Mint.

Enhanced purely with only natural essential oils, this subtle scent provides notes of freshly sliced bergamot, paired with bright hints of muddled peppermint & evergreen eucalyptus.

  • Energizes the skin & senses

Plant-powered performance.

Our vegetable & plant-based key ingredients are highly renewable & sustainably sourced right from nature. Coconut-based cleansers create rich, luxurious foam without the need for sulfates. And for the first time in a shampoo, our unique, balanced blend of natural soapbark, European ivy, black walnut leaf, matricaria, & ginseng extracts restore essential nutrients to the hair and scalp.

  • Safe for gray water & septic systems
  • Naturally-derived, plant-based
  • Hypoallergenic
  • Gluten-free & vegan-safe

Real beneficial ingredients. Packed with vitamins & minerals.

Featuring naturally-derived ingredients from coconuts, beets, olive oil, European ivy, soapbark, black walnut, matricaria, ginseng, bergamot, peppermint, eucalyptus, Himalayan pink sea salt, & more.

Two vitamins that are essential for healthy, strong hair & scalps are Vitamin E and Vitamin B5. We fortify this shampoo with these and other necessary vitamins & minerals to help encourage hair growth, repair, and shine for all hair types.

Real beneficial ingredients. Packed with vitamins & minerals.

No B.S. (Bad Stuff)

We’re strict about the ingredients we use. You won’t find any overpowering synthetic perfumes here, only light aromas from essential oils. Also never included in anything Puracy crafts are silicones, sulfates, parabens, phosphates, dyes, and a whole lot more.

Never any sulfates, silicone, dimethicone, palm oil, cocamidopropyl betaine, quats, formaldehyde, salicylates, parabens, phosphates, MEA, DEA, TEA, petroleum-based ingredients, animal by-products, perfumes, or dyes.

  • Non-toxic
  • Biodegradable
  • No harsh chemicals
  • No synthetic fragrances
  • Made in the USA

Ingredients & Use

Purified Water, Sodium Lauroamphoacetate (Coconut-Based Cleanser), Cocamidopropyl Hydroxysultaine (Coconut-Based Cleanser), Sodium Methyl Cocoyl Taurate (Coconut-Based Cleanser), Lauryl/Myristyl Glucoside (Coconut Oil-Based Cleanser), Coco Glycinate (Coconut-Based Cleanser), Betaine (Beet Sugar) Extract, Vegetable Glycerin (Plant-Based Skin Softener), Coco Glucoside (Coconut- Based Cleanser), Glyceryl Oleate (Plant-Based Skin Softener), Coco-Caprylate (Coconut-Based Cleanser), Diheptyl Succinate and Capryloyl Glycerin/Sebacic Acid Copolymer (LexFeel N5; Plant-Based Texture-Enhancer), Hedera Helix (Ivy) Extract, Quillaja Saponaria (Soapbark) Extract, Juglans Nigra (Black Walnut Leaf) Leaf Extract, Chamomilla Recutita (Matricaria) Extract, Panax Ginseng (Ginseng) Root Extract, Squalene (Olive Oil-Based Hair Conditioner), Bergamot Essential Oil, Peppermint Essential Oil, Eucalyptus Essential Oil, Citric Acid (Plant-Based Preservative), Potassium Sorbate (Natural Preservative), Himalayan Pink Sea Salt, Sodium Chloride (Natural Salt), Tetrasodium Iminodisuccinate (Plant-Derived Water Softener), Sodium Benzoate (Food-Grade Preservative), Gluconolactone (Natural Preservative)

Directions

Rinse hair, apply shampoo to hands, and work lather into your hair, focusing on the scalp. Rinse thoroughly.

For best results, use regularly for at least 2 weeks with Puracy Natural Conditioner.

Natural Shampoo

4.2/5
Based on 606 reviews
★★★★★ Reviewed on 04/18/2020

My Hair Shines!
I’ve been using Puracy shampoo for several years now and wouldn’t change. I love the smell and know that I can trust the quality. My hair shines and feels so light, not weighed down like many other shampoos do.
-Coleen C.

Customer Reviews
4.2 Based on 606 Reviews
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KC
09/11/2020
Karen C.
United States United States
Finally!

My hair has shine, bounce, and body again! Medications had done a real number on my hair since 2014 and I have tried multiple "natural" shampoos with little change. Thank you for a wonderful product that helps me look and feel better each day.

TM
09/09/2020
Tonya M.
United States United States
# 1

My hair feels amazing. I’m so happy to have a hair product that provides a healthy ph balance. Thanks!

A Puracy Customer
CB
09/09/2020
Celeste B.
United States United States
Curly girl method approved

Love this for my curly hair!

FD
09/09/2020
Frances D.
United States United States
Puracy Natural Shampoo

I have been using this shampoo for over a year. It is the first shampoo that doesn't dry out my hair. Because it is all natural. I don't have to worry about harsh chemicals on my scalp. Puracy is one of the best kept secrets and I highly recommend it.

DL
09/09/2020
Dawn L.
United States United States
A pleased purchaser

I’m quite impressed by the way my hair behaves after using this shampoo. It is more manageable, has a shine and feels softer than my previous shampoo.

SL
09/03/2020
Sarah L.
United States United States
Very, very nice

I like that Puracy's Natural Shampoo is actually natural, non-toxic, and smells great!

EM
09/03/2020
Elvira M.
United States United States
Stops the itching

My dermatologist told me I had Rosacea in my scalp so I decided to look for a shampoo that would improve the rosacea and stop the itching. I read about Puracy and decided to try it. It definitely has improved the itching. I hope my dermatologist will see the difference next time I go to her.

PB
09/03/2020
Peter B.
United States United States
Great shampoo

I discovered Puracy a few months ago and since then we have been using Puracy for as many things as possible. My wife who is very particular when it comes to shampoo and was distrustful of naturals shampoos absolutely swears by it. Great product.

SM
09/02/2020
Sarah M.
United States United States
Best natural shampoo

I love this stuff!! Does wonders for my curls.

MB
09/02/2020
Mary B.
United States United States
one & done

cleans my hair & scalp, no need to rinse & repeat.