Developed by doctors, trusted by families.
From the beginning, we wanted to craft the most natural, safe, and elective cleaning & care items possible. That’s why we partnered with chemists, doctors, and experts to find solutions that are gentle on your family & surfaces, tough on dirt & grime, and safe for those with allergies and the most sensitive of skin. Read our story...
Our Guarantee
![](http://puracy.com/cdn/shop/files/Chemist_512x.webp?v=1714138674)
Developed by Chemist and PhDs
![](http://puracy.com/cdn/shop/files/98.5_Natural_512x.webp?v=1712747165)
Plants- and Mineral-based Formulas
![](http://puracy.com/cdn/shop/files/Cruelty-Free_512x.webp?v=1712746838)
Cruelty-Free
![](http://puracy.com/cdn/shop/files/No_Bad_Stuff_512x.webp?v=1712747165)
No B.S. (Bad Stuff)
![](http://puracy.com/cdn/shop/files/Kid_and_Pet-Friendly_512x.webp?v=1712747165)
Kid- and Pet-Friendly
![](http://puracy.com/cdn/shop/files/Residue-Free_and_Sulfate-Free_512x.webp?v=1712747165)
Residue and Sulfate-Free
Plant-powered cleaning
Cleaners don’t have to be harsh to work. Turns out, nature’s full of ingredients that are both gentle on you & amazingly powerful on gunk — even more effective than harsh chemical alternatives. No more choosing between safety & efficacy.
![](http://puracy.com/cdn/shop/files/ingredient-pink-sea-salt_180x.png?v=1647457907)
Himalayan pink sea salt
![](http://puracy.com/cdn/shop/files/ingredient-coconut_180x.png?v=1647457931)
Sustainable coconuts
![](http://puracy.com/cdn/shop/files/ingredient-olive-oil_180x.png?v=1647457949)
Pure olive oil
![](http://puracy.com/cdn/shop/files/ingredient-essential-oils_180x.png?v=1647457966)
Essential oils
Ten years of glowing awards & reviews.
Trusted by millions.