Written by Stacey Kelleher. Reviewed by Sean Busch.


The arrival of a new baby is an exciting time, and shopping for a little one is always fun. If the expectant mom is especially mindful about the impact her baby products will have on her family and the planet, we’ve got you covered. 

Here are some of our favorite eco-friendly baby shower gifts to include on your own baby registry – or gift to another expectant mother-to-be!  

2020 Baby Product Trends   

Gender Neutrality 

gender neutral baby trend

Parents are more inclined to choose gender-neutral clothing, decor, and even names for their baby. 

According to recent Pinterest baby trends, interest in gender-neutral names and clothes is on the rise. Searches for unisex nurseries alone are up a staggering 527%. Baby products are no longer relegated to dolls and pink colors for girls (and trucks and blue colors for boys). Instead, items come in a wide array of neutral colors and themes. 

Green Nurseries 

The eco-friendly baby product market is bursting at the seams, with innovative applications for sustainable materials and non-toxic ingredients. From diapers to furniture, to bottles and toys, nearly every inch of the nursery can be “green” in 2020. 

But parents shouldn’t feel pressured to ensure everything their baby comes in contact with is eco-friendly. Simply switching to natural baby care products can make a difference by reducing exposure to undesirable chemicals and ingredients. 

Keeping It Real 

The “Instamom” culture that promotes the idea of “perfect parenting” may start to fade away in favor of real stories from the trenches. It’s incredibly comforting for new parents to know they aren’t alone in their struggles with fertility, postpartum adjustment, parenting burnout, and nursing. Parenting in 2020 is less about mom-guilt and more about supporting one another. 

9 Gifts for Eco-Conscious Moms

new pregnant mom gifts

During their first year, babies go through anywhere from 2,500 to 3,000 diaper changes. When you’re talking about disposable diapers, that’s a lot of waste that contains potential toxins and takes hundreds of years to decompose. There’s never been a greater demand for cloth diapers, and they might be a great gift for a pregnant mom who’s looking to limit her carbon footprint. 

2. Swaddling Blankets

The American Academy of Pediatrics (AAP) says that, “When done correctly, swaddling can be an effective technique to help calm infants and promote sleep.” 

Because babies spend a good deal of time wrapped in swaddling blankets, soft, breathable fabrics are best. We like Swaddle Me’s organic cotton version – the velcro closure makes diaper changes a breeze. 

3. Baby Food Maker

eco friendly baby shower

Get the best tips from the cleaning obsessed.

Puracy crafts cleaning & care items that work really well. Our obsession with natural cleaning performance is our profession, and we're here to share it with you.

Making your own baby food is the best way to ensure that your baby is getting the good stuff (without unwanted additives and preservatives). It’s also a budget-friendly alternative to store-bought baby food. 

Options for making homemade baby food range from a simple grinder for quick purees to more high-tech options that steam, heat, and blend foods. The QOOC 4-in-1 Mini Baby Food Maker is BPA-, lead-, and phthalate-free. Though baby food doesn’t start making an appearance for 6 months, this is a great gift that will never get lost amongst the newborn gifts. 

4. Babysitting Services 

best baby gifts 2020

The gift of time can be a blessing for parents in need of some adult conversation (or even free time to take a bath or read a book). If you’re up for diaper duty, consider gifting babysitting “coupons” to watch a friend’s bundle of joy. If you have a sitter, offer to “lend” them for a certain amount of hours. Not only is this a great way to help new parents, but your sitter is thoroughly vetted by your family. 

Puracy founder and CEO, Sean Busch, adds, “With our second child, the absolute best ‘gift’ we got for ourselves was a night nurse. While they’re pricey, nobody I know who has used a night nurse has regretted it.”  

5. Diaper Bag

Babies require a lot of extra stuff, and new parents will soon find they are living out of their diaper bags. Made of 100% recycled polyester – and full of pockets and spots to stash supplies – this diaper bag is so stylish, mom may use it well after the baby is out of diapers. 

A diaper bag filled with travel-size baby care products, hand sanitizer, and biodegradable wipes makes a perfect baby shower gift. 

6. Eco-Friendly Toys

best baby eco gifts

Babies often learn about their world by “mouthing” or sucking on objects. It’s normal behavior for the first few years of life. That can cause parents a bit of anxiety – especially with concerns about choking and the risk of ingesting dangerous substances. 

Safe, non-toxic baby toys are fun for babies (and worry-free for parents). This handmade wood rattle is smooth for little teethers and coated with organic jojoba oil for plastic-free fun. For the cutest pacifier around, WubbaNubs are ideal for little hands. Made of medical-grade silicone, they’re also BPA- and phthalate-free. 

7. Hand-Me-Downs 

Like diapers, parents can never have enough baby clothes. In a single day, a baby needs multiple wardrobe changes. Hand-me-downs are a great way to get more use from clothing older children have outgrown, reduce consumption, and save money. 

Before passing on gently-used kids clothing, wash them in Puracy Natural Baby Laundry Detergent for a fresh clean without the harsh chemicals. If you don’t have clothing to share, consider a gift certificate to online thrift store thredUP

8. Spa Day

best gifts for pregnant women

A gift card for a spa day makes a great gift for a pregnant woman. Author and counselor, Laura Choate, Ed.D. says that self-care at every stage of parenting is important to reduce stress, maintain an identity outside of parenting, and model good personal habits to children. Plus, (of course) a massage is great for those pregnancy and post-natal aches and pains. 

9. House Cleaning Services 

Life with a newborn doesn’t leave much free time (or energy) to tackle household chores. Any parent would surely appreciate the gift of house cleaning services. If you’re researching local cleaning services, be sure to ask if they use non-toxic products that are safe for babies, pets, and the environment. You can also ask if they’re willing to use the products stocked at your own home. 

Puracy’s Housewarming Gift Set is a carefully curated collection of natural cleaners for preemptive cleaning before the little bundle arrives – another great gift for pregnant women. 

Puracy Natural Products Make Great Eco-Friendly Gifts For Every Occasion 

Puracy baby products

Whatever the occasion, Puracy personal care and home products make great gifts for everyone on your list. Our plant-based, natural products are all free of harsh chemicals, perfumes, and dyes and are full of naturally-sourced ingredients that pass the Puracy purity test. 

For more natural cleaning tips with products that are safe for your baby, check out these earlier posts: 

How to Keep Your House Clean with a New Baby

The Best, Safest Ways to Clean Baby Bottles and Toys

Harmful Ingredients in Baby Products That You Should Avoid