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Natural Laundry Detergent
House /Laundry

Natural Laundry Detergent

Safe for sensitive skin, 10x concentrated to last. Eliminates stains, odors, sweat, and dirt from 96 full loads of the dirtiest laundry.

👍 In stock & ships from NJ in 2-3 days.

 
1226 reviews
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Natural laundry detergent that works. Really well.

natural laundry detergent

Developed by doctors, trusted by families.

From the beginning, we’ve wanted to craft the most natural, safe, and effective laundry detergent possible. That’s why we’ve partnered with chemists & pediatric doctors to find a solution that was gentle on fabrics, tough on dirt, and safe for those with allergies and the most sensitive of skin. Mission accomplished.


★★★★★

My daughter has high histamine and allergy issues. This is one of the best products for those with highly sensitive skin, the volume of cleaning power is evident with the smallest amount of Puracy. Highly Recommend!

image of Kalia

Kalia

★★★★★

I love this Laundry Detergent. It is LITERALLY the only detergent I've used that has been able to remove mulberry stains from fabric and I wasn't even trying to remove them. One wash and GONE! Incredible!

image of Vanessa C

Vanessa C

★★★★★

I’m thrilled to have finally found a chemical-free, safe, gentle laundry soap that ALSO smells amazing. Works wonderfully. I use this in conjunction with the Puracy stain remover and my family’s clothes have never looked/smelled better.

image of Lindsay

Lindsay


Plant-based power

From sustainably-harvested coconuts to common vegetables, the 100% biodegradable ingredients inside each bottle of Puracy Laundry Detergent clean better, are safe for gray water & septic systems, and are naturally hypoallergenic, non-toxic, gluten-free, vegan, and Certified Cruelty-Free.

Plant-based
Vegan-friendly
Non-toxic
Cruelty-free

Sometimes less is more. A lot more.

Clean more with less

Say goodbye to hauling around giant jugs of watered-down detergent. Each bottle is 10x concentrated with 84% active ingredients and quadruple the plant-based enzymes. That means 96 loads of laundry per 24oz bottle, allowing you to reduce waste by over 80% while making one bottle go a very long way.

10x

concentrated formula

84%

active ingredients

96

loads per bottle

Leading Brand-X plastic jug detergent

Puracy Natural Laundry Detergent

766%

more active ingredients


concentrated natural laundry detergent

Fight waste

Big brand detergent is designed to sell you more. Only 9% of those huge plastic jugs are active ingredients that do the actual cleaning of your laundry. Because it is so diluted, you’ve become used to using a lot.

But using more detergent isn’t effective. Not only is it wasteful to your wallet & environment, but more detergent creates excess suds which trap dirt and other bad stuff. Because excess suds are harder to remove, more of these dirty irritants stay on fabric and make their way onto your skin.


No spills, no mess

We ditched the measuring cap for the perfect pump that delivers the exact amount of Puracy Detergent needed for one load of laundry. No more heaving a heavy jug to fill a huge cup, no more runny cups ruining your surfaces, no more measuring. Just pump & go.

Plant enzyme performance

Plant-based enzymes work better than their harsh chemical counterparts at breaking down stains, dirt, sweat, blood, grease, food, grass, and more. With quadruple the enzymes and 10x concentration, your fabrics are left feeling and looking like new. Our laundry formula is gentle on delicate clothes and tough on everything that shouldn’t be there.

Subtly scented

You’ll never find synthetic fragrances or dyes in any of our products. Instead, we use simple essential oils to subtly scent Puracy Fresh Linen Detergent. For those who prefer the clean, natural smell of laundry – or want to scent laundry their own way – our Natural Liquid Laundry Detergent is also available Free & Clear (without any added scent).

Puracy Natural Laundry Detergent

Works with all washing machines

Whether you use a standard or a high-efficiency washing machine (or even an old washboard), Puracy Natural Laundry Detergent’s plant-based formula will work with it – and work hard.


Never any “Bad Stuff”

Big brands have to release separate formulations of their laundry detergent that are “safer.” And even with these low standards, they still fall short. You’ll never find the following in Puracy Natural Laundry Detergent: sulfates (e.g. SLS, SLES, SCS), petrochemicals, caustics, phosphates, phthalates, animal byproducts, dyes, chlorine, allergens, or optical brighteners.

No Bad Stuff
Recyclable
Biodegradable
Made by Doctors

Ingredients & Use

C10-C16 Alcohol Ethoxylate (Plant-Based Cleanser), Purified Water, Decyl Glucoside (Vegetable-Based Cleanser), Lauryl/Myristyl Glucoside (Coconut Oil-Based Cleanser), Vegetable Glycerin (Plant-Based Softener), Protease (Plant-Based Enzyme), Cocamidopropyl Betaine (Coconut-Based Cleanser), Propanediol (Plant-Based Preservative), Amylase (Plant-Based Enzyme), Sodium Gluconate (Plant-Based Softener), Sodium Borate (Natural Mineral Cleanser), Lauramine Oxide (Coconut-Based Cleanser), Lipase (Plant-Based Enzyme), Coco-Glucoside (Coconut-Based Cleanser), Glyceryl Oleate (Plant-Based Softener), Sodium Citrate (Plant-Based Softener), Benzisothiazolinone (Biodegradable Preservative), Carboxy Inulin (Plant-Based Softener), Mannanase (Plant-Based Enzyme), Citric Acid (Plant-Based Softener), Zinc Ricinoleate (Mineral-Based Odor Remover), Calcium Chloride (Natural Mineral Stabilizer)


Directions

  • Use 1 pump for small loads in HE washers
  • Use 2 pumps for regular/large Loads in HE washers and small loads in standard washers
  • Use 4 pumps for regular/large Loads in standard washers
  • For tough stains, apply detergent directly to the stain, rub in with a laundry brush, and wash normally

Q&A

How do I get the pump to work?

  1. Screw the pump onto the bottle, hand-turning the collar to the right (clockwise) as tight as you can. It is very important that it is screwed on tight as this allows the “beak” to unlock.
  2. Holding the collar and lower base of the pump with one hand and the “beak” with the other, turn the “beak” to the left (counterclockwise).
  3. You will feel the “beak” begin to unscrew. After a couple turns, it will pop up and be ready to use.

Is this safe to use in top load and front-load washing machines?
Yes. Front load machines require 1/4 oz. per load (2 pumps), and top load machines require 1/2 oz. per load (4 pumps).

Can I use this on dark clothes?
Yes. We recommend using cold tap water on a gentle cycle and turning dark laundry inside out.

Can I use this on delicate garments and denim?
Yes. We have successfully tested the 10x liquid detergent on silk, premium denim, wool, microfiber, and other fine fabrics. Always follow manufacturer's instructions for the garment you intend to clean.

Natural Laundry Detergent

4.5/5
Based on 1226 reviews
★★★★★ Reviewed on 05/02/2020

Super clean. Fresh scent. No toxic chemicals!
I absolutely LOVE all Puracy products. The Fresh Linen liquid laundry detergent is a fave in our house. I don’t use any toxic cleaning products. Some natural products leave a residue. Some leave your clothes smelling musty after a few washes. This liquid detergent handles our tough softball/baseball dirt, everything comes out super clean, smelling fresh, and feeling great!
-Larisa S.

Customer Reviews
4.5 Based on 1226 Reviews
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JM
10/26/2020
Jessica M.
United States
Favorite!

Absolutely LOVING this laundry soap! I'm sensitive to a lot of things, but not this and finally have found my go-to laundry detergent! Love both the (lightly) scented and the unscented too!

MD
10/14/2020
Maureen D.
United States
Works great

Love having smaller containers in the laundry room; no bulky plastic jugs; and very clean clothes!

E
10/13/2020
Emily
United States
Best detergent I've ever used!!!

The first time I used this product, I found myself getting whiffs of the most glorious, comforting, clean scent... and after several hours of noticing it hovering 'round me, I came to find that it was the sweater I was wearing! My clothes smell heavenly, the dryer wrinkles are far less, and a little goes a long way, making it cost effective, and easily the best detergent I've ever used!

HD
10/07/2020
Hutton D.
United States
Best laundry detergent ever!

I have very sensitive skin and this detergent is the only one that doesn’t make me itchy! It also cleans the clothes like a champ!

KK
10/01/2020
Kaye K.
United States
Puracy Review

Each of the Puracy products exceeds me expectations! I especially love the stain remover!

BD
09/21/2020
Bonnie D.
United States
Puracy laundry soap

I love Puracy products!

TN
09/16/2020
Tamara N.
United States
Good

I think the products are good. My thought for being an earth-friendly company, your packaging and very large box for 2 small products were exceptionally extensive.

JL
09/15/2020
Jennifer L.
United States
Love your products!!

I was ecstatic to see the return of Fresh Linen scent. It’s my favorite. Clothes always come out clean and have a fresh light scent that isn’t obnoxious like the “big” labels that are not as pure! I also love the new refill bags. Awesome improvement and saves precious bottles from the landfill or waiting to be recycled. Love to support a family business! Thanks for quality products.

CL
09/10/2020
Carol L.
United States
Great Product

Love the scent that it adds to my clothes. Cleans well with just a pinch of detergent! Will be buying again.

ES
09/09/2020
Ellen S.
United States
Detergent

I love the detergent. I have used it for several years. Cleans well, lasts longer than powder. Gentle on skin.

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