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Natural Laundry Detergent

Natural Laundry Detergent

Safe for sensitive skin & 10x concentrated to last. Eliminates stains, odors, sweat, and dirt from 96 full loads of the dirtiest laundry.

 
1163 Reviews
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Features

  • Developed by doctors for sensitive skin and allergy sufferers
  • Market-leading 10x concentration reduces waste by over 80%
  • 96 loads per 24 ounce bottle
  • The first ingredient isn't water, unlike other detergents
  • Pump top eliminates measuring and spilling
  • Quadruple plant-based enzyme formula safely removes stains and odors, leaving clothes naturally soft and fresh
  • Zinc Ricinoleate adds an extra element of odor elimination
  • No sodium lauryl sulfate (SLS), sodium laureth sulfate (SLES), sodium coco sulfate (SCS), petrochemicals, sulfates, caustics, phosphates, animal by-products, dyes, chlorine, allergens, or optical brighteners
  • Never tested on animals; Certified Cruelty Free
  • Safe for gray water and septic systems
  • Naturally derived, hypoallergenic, non-toxic, vegan, gluten-free, and biodegradable
  • The original hand-drawn artwork on this bottle helps support local artists
  • 99.5% Natural

    Puracy Natural 10x Liquid Laundry Detergent is the most concentrated laundry detergent on the market. Using plant-based enzymes and natural cleansers, this high efficiency formula requires just ¼ ounce per load, which reduces waste by more than 80%. The biodegradable elements were carefully chosen and developed into a premium cleanser by Puracy, a trusted source for natural and organic, plant-based, child and pet safe, hypoallergenic, and effective household essentials. Developed by doctors for those with sensitive skin, the head-to-head tests have proven our proprietary blend of plant-based enzymes and natural minerals can clean as well as the synthetic brands, all while being a gentle and renewable solution. Our 10x formula will quickly dislodge stains, eliminate odors, remove residue, and leave your laundry naturally soft and fresh.

    Ingredients

    C10-C16 Alcohol Ethoxylate (Plant-Based Cleanser), Purified Water, Decyl Glucoside (Vegetable-Based Cleanser), Lauryl/Myristyl Glucoside (Coconut Oil-Based Cleanser), Vegetable Glycerin (Plant-Based Softener), Protease (Plant-Based Enzyme), Cocamidopropyl Betaine (Coconut-Based Cleanser), Propanediol (Plant-Based Preservative), Amylase (Plant-Based Enzyme), Sodium Gluconate (Plant-Based Softener), Sodium Borate (Natural Mineral Cleanser), Lauramine Oxide (Coconut-Based Cleanser), Lipase (Plant-Based Enzyme), Coco-Glucoside (Coconut-Based Cleanser), Glyceryl Oleate (Plant-Based Softener), Sodium Citrate (Plant-Based Softener), Benzisothiazolinone (Biodegradable Preservative), Carboxy Inulin (Plant-Based Softener), Mannanase (Plant-Based Enzyme), Citric Acid (Plant-Based Softener), Zinc Ricinoleate (Mineral-Based Odor Remover), Calcium Chloride (Natural Mineral Stabilizer)

    Directions

    • Use 1 pump for Small Loads in HE Washers
    • Use 2 pumps for Regular/Large Loads in HE Washers and Small Loads in Standard Washers
    • Use 4 pumps for Regular/Large Loads in Standard Washers
    • For tough stains, apply detergent directly to the stain, rub in, and wash normally

    Care and Caution:
    Please keep out of reach from children and pets.

    FAQ

    How do I get the pump to work?

    1) Screw the pump onto the bottle, hand-turning the collar to the right (clockwise) as tight as you can. It is very important that it is screwed on tight as this allows the “beak” to unlock.

    2) Holding the collar and lower base of the pump with one hand and the “beak” with the other, turn the “beak” to the left (counterclockwise).

    3) You will feel the “beak” begin to unscrew. After a couple turns, it will pop up and be ready to use.

    Is this safe to use in top load and front-load washing machines?

    Yes. Front load machines require 1/4 oz. per load (2 pumps), and top load machines require 1/2 oz. per load (4 pumps).

    Can I use this on dark clothes?

    Yes. We recommend using cold tap water on a gentle cycle and turning dark laundry inside out.

    Can I use this on delicate garments and denim?

    Yes. We have successfully tested the 10x liquid detergent on silk, premium denim, wool, microfiber, and other fine fabrics. Always follow manufacturer's instructions for the garment you intend to clean.

    Customer Reviews

    4.4 Based on 1163 Reviews
    5 ★
    73% 
    850
    4 ★
    12% 
    134
    3 ★
    6% 
    71
    2 ★
    5% 
    56
    1 ★
    4% 
    52
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    HG
    11/29/2019
    Hope G.
    United States United States

    gentle and surprisingly effective

    great on my whites! not what I would expect from a eco-friendly, gentle on skin product such as this one

    LE
    11/26/2019
    Lydia E.
    United States United States

    Nift Recipient

    I was excited to get a free nift having previously used Puracy's stain remover

    SB
    11/22/2019
    sandy b.
    United States United States

    Puracy

    The best items ever you will have to try all, I've tried most and I have no complaints at all!!! ;)

    WS
    11/14/2019
    william s.
    United States United States

    no more weird smell from my washer

    Washing machines can get a funky smell. Since I've been using puracy in my washer, no more obvious odor. I can walk into the wash room and not be immediately aware that the washer needs to be cleaned. Really impressed. And....my clothes are super clean and fresh smelling. I use the linen version and love it.

    PL
    11/03/2019
    Paula L.
    United States United States

    Excellent product

    I use this because it’s Pure, no one is allergic and my massage clients love that my laundry does not spell like a toxic chemical. I appreciate the products that you make.