Natural Laundry Detergent (Concentrated)

Sale price$19.99

The easiest laundry detergent you’ve ever used. 2 pumps for most loads. Optimized for those with skin sensitivities and allergies. Plant enzymes eliminate stains, odors, and build-up without dulling colors.

99.4% Natural

High Efficiency Formula

Four Plant Based Enzymes

Allergen Friendly

Scent:Free & Clear
Size:16oz
Quantity:

Subscription Benefits

  • Enjoy FREE shipping + 15% off on refills & concentrates
  • Never run out of essentials
  • Eco-friendly, sustainable choice
  • Flexibility to cancel anytime

100% Satisfaction Guaranteed

If you don't love your purchase, contact us for a replacement or refund.

*Exclusions may apply.

100% Satisfaction Guaranteed

If you don't love your purchase, contact us for a replacement or refund.

*Exclusions may apply.

Features of Natural Laundry Detergent

  • 99.4% natural formula
  • Developed by doctors for people with sensitive skin and allergies
  • Market-leading 10x concentration reduces waste by over 80%
  • 64 loads per 16-ounce bottle
  • Pump eliminates measuring and spilling
  • 4 plant-based enzymes safely remove stains and odors, leaving clothes naturally soft and fresh
  • Zinc Ricinoleate adds an extra element of odor elimination
  • NO sulfates (e.g. SLS, SLES, SCS), perfumes, artificial fragrances, petrochemicals, caustics, phosphates, animal by-products, dyes, chlorine, allergens, or optical brighteners
  • Certified Cruelty-Free
  • Safe for greywater and septic systems
  • Naturally derived, hypoallergenic, vegan, gluten-free, and biodegradable

Laundry Detergent is 10X concentrated, making it the most concentrated laundry detergent on the market. Using carefully chosen plant-based enzymes and cleansers, this high-efficiency formula requires just ¼ ounce per load (which helps to reduce waste by more than 80%).

Developed by doctors for those with sensitive skin, head-to-head tests have proven that our proprietary blend cleans just as well as – if not better than – synthetic competitor brands. This biodegradable formula dislodges stains, eliminates odors, removes residue, and leaves laundry naturally soft and fresh.


Reviews Are In

Don't just take our word for it.

Disclaimer: This video is part of a paid partnership

Natural laundry detergent that works. Really well.

Developed by doctors,

trusted by families.

From the beginning, we’ve wanted to craft the most natural and effective laundry detergent possible. That’s why we’ve partnered with chemists & pediatric doctors to find a solution that was gentle on fabrics, tough on dirt, and kind for those with allergies and the most sensitive of skin. Mission accomplished.

Plant-based power

From sustainably-harvested coconuts to common vegetables, the 100% biodegradable ingredients inside each bottle of Puracy Laundry Detergent clean better, are safe for gray water & septic systems, and are naturally hypoallergenic, gluten-free, vegan, and Certified Cruelty-Free.

forest

Plant-based

leaf

Vegan-friendly

bottle-leaf

Eco-friendly

dog

Cruelty-free

Key Ingredients

Plant-powered strength. Never more than 1.5% synthetic.

Zinc Ricinoleate

Non-pathogenic bacteria that breaks down and digests organic waste, odors, and mold until the particles are totally eradicated.

Plant Enzymes

Non-pathogenic bacteria that breaks down and digests organic waste, odors, and mold until the particles are totally eradicated.

Sodium borate (Natural mineral cleanser)

An enzyme stabilizer, emulsifier, and odor inhibitor that acts as a less harsh alternative to boric acid

Sometimes less is more. A lot more.

Clean more with less

Say goodbye to hauling around giant jugs of watered-down detergent. Each bottle is 10x concentrated with 84% active ingredients and quadruple the plant-based enzymes. That means 64 loads of laundry per 16oz bottle, allowing you to reduce waste by over 80% while making one bottle go a very long way.

10x

Concentrated formula

84%

Active ingredients

64

Loads per bottle

766%

More active ingredients

Why Choose Us

Naturally effective, safe for the whole family

  • Market-leading 10x concentration

  • 4 plant-based enzymes

  • Developed for sensitive skin

  • Biodegradable, greywater & septic safe

  • Market-leading 10x concentration

  • 4 plant-based enzymes

  • Developed for sensitive skin

  • Biodegradable, greywater & septic safe

Fight waste

Big brand detergent is designed to sell you more. Only 9% of those huge plastic jugs are active ingredients that do the actual cleaning of your laundry. Because it is so diluted, you’ve become used to using a lot.

But using more detergent isn’t effective. Not only is it wasteful to your wallet & environment, but more detergent creates excess suds which trap dirt and other bad stuff. Because excess suds are harder to remove, more of these dirty irritants stay on fabric and make their way onto your skin.

The best your laundry can get.

No spills, no mess

We ditched the measuring cap for the perfect pump that delivers the exact amount of Puracy Detergent needed for one load of laundry. No more heaving a heavy jug to fill a huge cup, no more runny cups ruining your surfaces, no more measuring. Just pump & go.

Plant enzyme performance

Plant-based enzymes work better than their harsh chemical counterparts at breaking down stains, dirt, sweat, blood, grease, food, grass, and more. With quadruple the enzymes and 10x concentration, your fabrics are left feeling and looking like new. Our laundry formula is gentle on delicate clothes and tough on everything that shouldn’t be there.

Subtly scented

You’ll never find synthetic fragrances or dyes in any of our products. Instead, we use simple essential oils to subtly scent Puracy Fresh Linen Detergent. For those who prefer the clean, natural smell of laundry – or want to scent laundry their own way – our Natural Liquid Laundry Detergent is also available Free & Clear (without any added scent).

Works with all washing machines

Whether you use a standard or a high-efficiency washing machine (or even an old washboard), Puracy Natural Laundry Detergent’s plant-based formula will work with it – and work hard.

Never any "Bad Stuff"

Big brands have to release separate formulations of their laundry detergent that are “safer.” And even with these low standards, they still fall short. You’ll never find the following in Puracy Natural Laundry Detergent: sulfates (e.g. SLS, SLES, SCS), petrochemicals, caustics, phosphates, phthalates, animal byproducts, dyes, chlorine, allergens, or optical brighteners.

skull

No Bad Stuff

recycle

Recyclable

earth

Biodegradable

test-tube-leaf

Made by Doctors

Natural Laundry Detergent (Concentrated)

4.7/5
3975 reviews

Super clean. Fresh scent. 10x concentrated!

I absolutely LOVE all Puracy products. The Fresh Linen liquid laundry detergent is a fave in our house. I don’t use any toxic cleaning products. Some natural products leave a residue. Some leave your clothes smelling musty after a few washes. This liquid detergent handles our tough softball/baseball dirt, everything comes out super clean, smelling fresh, and feeling great!


-Larisa S.