Natural Laundry Detergent
House /Laundry

Natural Laundry Detergent

Safe for sensitive skin, 10x concentrated to last. Eliminates stains, odors, sweat, and dirt from 96 full loads of the dirtiest laundry.

1238 reviews


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Natural laundry detergent that works. Really well.

natural laundry detergent

Developed by doctors, trusted by families.

From the beginning, we’ve wanted to craft the most natural, safe, and effective laundry detergent possible. That’s why we’ve partnered with chemists & pediatric doctors to find a solution that was gentle on fabrics, tough on dirt, and safe for those with allergies and the most sensitive of skin. Mission accomplished.


My daughter has high histamine and allergy issues. This is one of the best products for those with highly sensitive skin, the volume of cleaning power is evident with the smallest amount of Puracy. Highly Recommend!

image of Kalia



I love this Laundry Detergent. It is LITERALLY the only detergent I've used that has been able to remove mulberry stains from fabric and I wasn't even trying to remove them. One wash and GONE! Incredible!

image of Vanessa C

Vanessa C


I’m thrilled to have finally found a chemical-free, safe, gentle laundry soap that ALSO smells amazing. Works wonderfully. I use this in conjunction with the Puracy stain remover and my family’s clothes have never looked/smelled better.

image of Lindsay


Plant-based power

From sustainably-harvested coconuts to common vegetables, the 100% biodegradable ingredients inside each bottle of Puracy Laundry Detergent clean better, are safe for gray water & septic systems, and are naturally hypoallergenic, non-toxic, gluten-free, vegan, and Certified Cruelty-Free.


Sometimes less is more. A lot more.

Clean more with less

Say goodbye to hauling around giant jugs of watered-down detergent. Each bottle is 10x concentrated with 84% active ingredients and quadruple the plant-based enzymes. That means 96 loads of laundry per 24oz bottle, allowing you to reduce waste by over 80% while making one bottle go a very long way.


concentrated formula


active ingredients


loads per bottle

Leading Brand-X plastic jug detergent

Puracy Natural Laundry Detergent


more active ingredients

concentrated natural laundry detergent

Fight waste

Big brand detergent is designed to sell you more. Only 9% of those huge plastic jugs are active ingredients that do the actual cleaning of your laundry. Because it is so diluted, you’ve become used to using a lot.

But using more detergent isn’t effective. Not only is it wasteful to your wallet & environment, but more detergent creates excess suds which trap dirt and other bad stuff. Because excess suds are harder to remove, more of these dirty irritants stay on fabric and make their way onto your skin.

No spills, no mess

We ditched the measuring cap for the perfect pump that delivers the exact amount of Puracy Detergent needed for one load of laundry. No more heaving a heavy jug to fill a huge cup, no more runny cups ruining your surfaces, no more measuring. Just pump & go.

Plant enzyme performance

Plant-based enzymes work better than their harsh chemical counterparts at breaking down stains, dirt, sweat, blood, grease, food, grass, and more. With quadruple the enzymes and 10x concentration, your fabrics are left feeling and looking like new. Our laundry formula is gentle on delicate clothes and tough on everything that shouldn’t be there.

Subtly scented

You’ll never find synthetic fragrances or dyes in any of our products. Instead, we use simple essential oils to subtly scent Puracy Fresh Linen Detergent. For those who prefer the clean, natural smell of laundry – or want to scent laundry their own way – our Natural Liquid Laundry Detergent is also available Free & Clear (without any added scent).

Puracy Natural Laundry Detergent

Works with all washing machines

Whether you use a standard or a high-efficiency washing machine (or even an old washboard), Puracy Natural Laundry Detergent’s plant-based formula will work with it – and work hard.

Never any “Bad Stuff”

Big brands have to release separate formulations of their laundry detergent that are “safer.” And even with these low standards, they still fall short. You’ll never find the following in Puracy Natural Laundry Detergent: sulfates (e.g. SLS, SLES, SCS), petrochemicals, caustics, phosphates, phthalates, animal byproducts, dyes, chlorine, allergens, or optical brighteners.

No Bad Stuff
Made by Doctors

Ingredients & Use

C10-C16 Alcohol Ethoxylate (Plant-Based Cleanser), Purified Water, Decyl Glucoside (Vegetable-Based Cleanser), Lauryl/Myristyl Glucoside (Coconut Oil-Based Cleanser), Vegetable Glycerin (Plant-Based Softener), Protease (Plant-Based Enzyme), Cocamidopropyl Betaine (Coconut-Based Cleanser), Propanediol (Plant-Based Preservative), Amylase (Plant-Based Enzyme), Sodium Gluconate (Plant-Based Softener), Sodium Borate (Natural Mineral Cleanser), Lauramine Oxide (Coconut-Based Cleanser), Lipase (Plant-Based Enzyme), Coco-Glucoside (Coconut-Based Cleanser), Glyceryl Oleate (Plant-Based Softener), Sodium Citrate (Plant-Based Softener), Benzisothiazolinone (Biodegradable Preservative), Carboxy Inulin (Plant-Based Softener), Mannanase (Plant-Based Enzyme), Citric Acid (Plant-Based Softener), Zinc Ricinoleate (Mineral-Based Odor Remover), Calcium Chloride (Natural Mineral Stabilizer)


  • Use 1 pump for small loads in HE washers
  • Use 2 pumps for regular/large Loads in HE washers and small loads in standard washers
  • Use 4 pumps for regular/large Loads in standard washers
  • For tough stains, apply detergent directly to the stain, rub in with a laundry brush, and wash normally


How do I get the pump to work?

  1. Screw the pump onto the bottle, hand-turning the collar to the right (clockwise) as tight as you can. It is very important that it is screwed on tight as this allows the “beak” to unlock.
  2. Holding the collar and lower base of the pump with one hand and the “beak” with the other, turn the “beak” to the left (counterclockwise).
  3. You will feel the “beak” begin to unscrew. After a couple turns, it will pop up and be ready to use.

Is this safe to use in top load and front-load washing machines?
Yes. Front load machines require 1/4 oz. per load (2 pumps), and top load machines require 1/2 oz. per load (4 pumps).

Can I use this on dark clothes?
Yes. We recommend using cold tap water on a gentle cycle and turning dark laundry inside out.

Can I use this on delicate garments and denim?
Yes. We have successfully tested the 10x liquid detergent on silk, premium denim, wool, microfiber, and other fine fabrics. Always follow manufacturer's instructions for the garment you intend to clean.

Natural Laundry Detergent

Based on 1238 reviews
★★★★★ Reviewed on 05/02/2020

Super clean. Fresh scent. No toxic chemicals!
I absolutely LOVE all Puracy products. The Fresh Linen liquid laundry detergent is a fave in our house. I don’t use any toxic cleaning products. Some natural products leave a residue. Some leave your clothes smelling musty after a few washes. This liquid detergent handles our tough softball/baseball dirt, everything comes out super clean, smelling fresh, and feeling great!
-Larisa S.

Customer Reviews
4.5 Based on 1238 Reviews
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Denise H.
United States United States
Just wonderful!

Puracy has exceeded every expectation...only wish I had tried it sooner.

United States United States
Pump leaks!

This was my first time purchasing the Laundry Detergent. I will say that I love the fresh, natural scent, and it seems to clean well. My issue is with the pump. After using it, the pump has a slow, continuous leak/drip. I end up having a sticky bottle and sticky bottle ring underneath. I would love to be able to continue purchasing this product, but unless the pump issue is addressed and redesigned to where it doesn't leak, I probably won't purchase again. I just can't have detergent leaking in my cabinets creating a mess and also wasted product. I really hope it gets fixed!


Hi Tessa, Oh no! It sounds like you received the older model of pump. We redesigned our laundry detergent pumps earlier this year to address this issue. Please reach out to our support team directly at so that we can ship you a new pump. Best, Puracy Customer Experience

Pamela B.
United States United States
Laundry Detergent & Stain Remover

I've used the stain remover on ink, red wine, blood & marinara sauce with and without the laundry detergent and all stains disappeared! I absolutely love Puracy natural products and won't use any other brand. Thank you for creating such an amazing product.

Sydnie B.
United States United States
4 Years And Counting

We LOVE Puracy free and clear laundry detergent! We've used it for the last 4 years now and will never use anything else. I even use it for washing cloth diapers and have never had any cleaning or odor issues, which is amazing! We of course use the stain remover too and it's the best laundry system ever. Highly recommend!

Erin B.
United States United States
Pretty great

I really love Puracy products, the hand soap is my favorite for my sensitive skins. And I love the idea of the Puracy laundry soap but it doesn't always clean all my clothes even with small loads. It isn't the smell issue, it just doesn't always get all the "grime" being washed. I will still probably use it a while and see if I can find the right water temperature or something because I love Puracy products.

Mary A.
United States United States
Superb Laundry Detergent!

I have used this laundry detergent for a long time and find it cleans well and it has an lovely scent (Fresh Linen). Such a plus that it’s chemical-free and the company supports their community. I rarely offer reviews but I highly recommend Puracy!

Yenifer P.
United States United States
Love it!

This was the first product I tried from Puracy and I have not changed it since then. I love it!


Hi Yenifer, Thank you for your review of our Natural Laundry Detergent! We're so glad to hear that this product is working for you. Best, Puracy Customer Experience

United States United States
Smells Amazing & Clothes are Soft

I recently discovered Puracy, and I am so happy I did. I ordered the Fresh Linen laundry detergent, and it arrived well packaged with zero leaks. I started using their product two days ago. I have already noticed a difference in how my clothes feel, which is soft. The fabric scent is not strong at all, and I love it! Thank you Puracy!


Thank you for the glowing review, Resa. We are pleased to hear that your shipment arrived in perfect condition, and that you're experiencing great results!

Donna D.
United States United States
Haven't Used Yet

I haven't used the laundry detergent yet, but if it's anything like the stain remover it will be 5 stars!!!

rebecca l.
United States United States
Love this stuff

Bought for my grand baby but it never made it out of my house. Love that it doesn’t have a fragrance. Cleans well too.