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Natural Laundry Detergent
House /Laundry

Natural Laundry Detergent

Safe for sensitive skin, 10x concentrated to last. Eliminates stains, odors, sweat, and dirt from 96 full loads of the dirtiest laundry.

👍 In stock & ships from NJ in 2-3 days.

 
1270 reviews
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Natural laundry detergent that works. Really well.

natural laundry detergent

Developed by doctors, trusted by families.

From the beginning, we’ve wanted to craft the most natural, safe, and effective laundry detergent possible. That’s why we’ve partnered with chemists & pediatric doctors to find a solution that was gentle on fabrics, tough on dirt, and safe for those with allergies and the most sensitive of skin. Mission accomplished.


★★★★★

My daughter has high histamine and allergy issues. This is one of the best products for those with highly sensitive skin, the volume of cleaning power is evident with the smallest amount of Puracy. Highly Recommend!

image of Kalia

Kalia

★★★★★

I love this Laundry Detergent. It is LITERALLY the only detergent I've used that has been able to remove mulberry stains from fabric and I wasn't even trying to remove them. One wash and GONE! Incredible!

image of Vanessa C

Vanessa C

★★★★★

I’m thrilled to have finally found a chemical-free, safe, gentle laundry soap that ALSO smells amazing. Works wonderfully. I use this in conjunction with the Puracy stain remover and my family’s clothes have never looked/smelled better.

image of Lindsay

Lindsay


Plant-based power

From sustainably-harvested coconuts to common vegetables, the 100% biodegradable ingredients inside each bottle of Puracy Laundry Detergent clean better, are safe for gray water & septic systems, and are naturally hypoallergenic, gluten-free, vegan, and Certified Cruelty-Free.

Plant-based
Vegan-friendly
Eco-friendly
Cruelty-free

Sometimes less is more. A lot more.

Clean more with less

Say goodbye to hauling around giant jugs of watered-down detergent. Each bottle is 10x concentrated with 84% active ingredients and quadruple the plant-based enzymes. That means 96 loads of laundry per 24oz bottle, allowing you to reduce waste by over 80% while making one bottle go a very long way.

10x

concentrated formula

84%

active ingredients

96

loads per bottle

Leading Brand-X plastic jug detergent

Puracy Natural Laundry Detergent

766%

more active ingredients


concentrated natural laundry detergent

Fight waste

Big brand detergent is designed to sell you more. Only 9% of those huge plastic jugs are active ingredients that do the actual cleaning of your laundry. Because it is so diluted, you’ve become used to using a lot.

But using more detergent isn’t effective. Not only is it wasteful to your wallet & environment, but more detergent creates excess suds which trap dirt and other bad stuff. Because excess suds are harder to remove, more of these dirty irritants stay on fabric and make their way onto your skin.


No spills, no mess

We ditched the measuring cap for the perfect pump that delivers the exact amount of Puracy Detergent needed for one load of laundry. No more heaving a heavy jug to fill a huge cup, no more runny cups ruining your surfaces, no more measuring. Just pump & go.

Plant enzyme performance

Plant-based enzymes work better than their harsh chemical counterparts at breaking down stains, dirt, sweat, blood, grease, food, grass, and more. With quadruple the enzymes and 10x concentration, your fabrics are left feeling and looking like new. Our laundry formula is gentle on delicate clothes and tough on everything that shouldn’t be there.

Subtly scented

You’ll never find synthetic fragrances or dyes in any of our products. Instead, we use simple essential oils to subtly scent Puracy Fresh Linen Detergent. For those who prefer the clean, natural smell of laundry – or want to scent laundry their own way – our Natural Liquid Laundry Detergent is also available Free & Clear (without any added scent).

Puracy Natural Laundry Detergent

Works with all washing machines

Whether you use a standard or a high-efficiency washing machine (or even an old washboard), Puracy Natural Laundry Detergent’s plant-based formula will work with it – and work hard.


Never any “Bad Stuff”

Big brands have to release separate formulations of their laundry detergent that are “safer.” And even with these low standards, they still fall short. You’ll never find the following in Puracy Natural Laundry Detergent: sulfates (e.g. SLS, SLES, SCS), petrochemicals, caustics, phosphates, phthalates, animal byproducts, dyes, chlorine, allergens, or optical brighteners.

No Bad Stuff
Recyclable
Biodegradable
Made by Doctors

Ingredients & Use

C10-C16 Alcohol Ethoxylate (Plant-Based Cleanser), Purified Water, Decyl Glucoside (Vegetable-Based Cleanser), Lauryl/Myristyl Glucoside (Coconut Oil-Based Cleanser), Vegetable Glycerin (Plant-Based Softener), Protease (Plant-Based Enzyme), Cocamidopropyl Betaine (Coconut-Based Cleanser), Propanediol (Plant-Based Preservative), Amylase (Plant-Based Enzyme), Sodium Gluconate (Plant-Based Softener), Sodium Borate (Natural Mineral Cleanser), Lauramine Oxide (Coconut-Based Cleanser), Lipase (Plant-Based Enzyme), Coco-Glucoside (Coconut-Based Cleanser), Glyceryl Oleate (Plant-Based Softener), Sodium Citrate (Plant-Based Softener), Benzisothiazolinone (Biodegradable Preservative), Carboxy Inulin (Plant-Based Softener), Mannanase (Plant-Based Enzyme), Citric Acid (Plant-Based Softener), Zinc Ricinoleate (Mineral-Based Odor Remover), Calcium Chloride (Natural Mineral Stabilizer)


Directions

  • Use 1 pump for small loads in HE washers
  • Use 2 pumps for regular/large Loads in HE washers and small loads in standard washers
  • Use 4 pumps for regular/large Loads in standard washers
  • For tough stains, apply detergent directly to the stain, rub in with a laundry brush, and wash normally

Q&A

How do I get the pump to work?

  1. Screw the pump onto the bottle, hand-turning the collar to the right (clockwise) as tight as you can. It is very important that it is screwed on tight as this allows the “beak” to unlock.
  2. Holding the collar and lower base of the pump with one hand and the “beak” with the other, turn the “beak” to the left (counterclockwise).
  3. You will feel the “beak” begin to unscrew. After a couple turns, it will pop up and be ready to use.

Is this safe to use in top load and front-load washing machines?
Yes. Front load machines require 1/4 oz. per load (2 pumps), and top load machines require 1/2 oz. per load (4 pumps).

Can I use this on dark clothes?
Yes. We recommend using cold tap water on a gentle cycle and turning dark laundry inside out.

Can I use this on delicate garments and denim?
Yes. We have successfully tested the 10x liquid detergent on silk, premium denim, wool, microfiber, and other fine fabrics. Always follow manufacturer's instructions for the garment you intend to clean.

Natural Laundry Detergent

4.5/5
Based on 1270 reviews
★★★★★ Reviewed on 05/02/2020

Super clean. Fresh scent. No toxic chemicals!
I absolutely LOVE all Puracy products. The Fresh Linen liquid laundry detergent is a fave in our house. I don’t use any toxic cleaning products. Some natural products leave a residue. Some leave your clothes smelling musty after a few washes. This liquid detergent handles our tough softball/baseball dirt, everything comes out super clean, smelling fresh, and feeling great!
-Larisa S.

Customer Reviews
4.5 Based on 1270 Reviews
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Filter Reviews:
PH
03/03/2021
Patti H.
United States United States
Laundry detergent

My daughter breaks out when ANY amount of sulfa derivatives are ingredients in products she uses. It is so good to find a laundry detergent that doesn't have any sulfa so she can sleep comfortably and wear clothes without itching.

PH
02/26/2021
peter h.
United States United States
Puracy laundry detergent

Very good product

A Puracy Customer
CG
02/25/2021
Corrine G.
United States United States
Best laundry detergent ever

I've been using this for quite a while and so happy with it. Clean, pure, no chemicals. I use their stain remover and it's also a fabulous product. Together they make washing clothes so simple

BC
02/24/2021
BreAnna C.
United States United States
Wonderful product and customer service!

With Idaho winter in full swing, the Natural Detergent I ordered exploded/leaked all over the shipping box it was sent in. I was able to chat with Puracy customer service and they were beyond helpful, supportive, and lovely. They quickly made new orders to send a replacement my way with no questions asked. Thank you!! I look forward to supporting your business in the years to come!

LD
02/22/2021
Lexi D.
United States United States
Amazing!

I have been searching for a better option for my laundry detergent and this has fit the bill perfectly. I use my own pump and buy the refill package. I have a HE washer and only need 2 pumps for everything to come out clean and smelling wonderful! Helps keep my laundry room clutter free and smelling amazing (but not overpowering). Definitely will purchase again!

TP
02/17/2021
Taryn P.
United States United States
Got the smell of smoke out of clothes!

We used this (along with a few other things) to get the smell of smoke out of our foster daughter’s clothes as she previously lived with a smoker. We ran out and thought any detergent would cut it but we were wrong! We quickly bought more and finished cleaning all her clothes!

S
02/17/2021
Suzanne
United States United States
Fantastic!

I have tried EVERY laundry detergent out there and let me tell you, this is the best. It smells amazing but is not overpowering and doesn’t irritate my family’s sensitive skin. It deeply cleans all of our clothes and linens, doesn’t leave residue on clothes or in the washing machine, and I love how concentrated it is. Saves space and means I don’t have to mess with a giant heavy jug full of watered down stuff either. Plus, I love being able to just buy the refill and reduce our plastic waste. Big winner for us!

RA
02/11/2021
Reanna A.
United States United States
Love this product!

So happy I switched to a non toxic laundry soap. It works amazing for myself and my baby who has very sensitive skin.

SH
02/10/2021
Sammy H.
United States United States
Happy

I'm very happy with the quality and performance of all of your products. I appreciate that you are here in Texas, and you have a commitment to the environment, and that your products are just so GOOD!

CT
02/09/2021
Christy T.
United States United States
Laundry Detergent

Excellent product with incredible cleaning ability.