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Natural Laundry Detergent
House /Laundry

Natural Laundry Detergent

Safe for sensitive skin, 10x concentrated to last. Eliminates stains, odors, sweat, and dirt from 96 full loads of the dirtiest laundry.

1301 reviews


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Natural laundry detergent that works. Really well.

natural laundry detergent

Developed by doctors, trusted by families.

From the beginning, we’ve wanted to craft the most natural and effective laundry detergent possible. That’s why we’ve partnered with chemists & pediatric doctors to find a solution that was gentle on fabrics, tough on dirt, and kind for those with allergies and the most sensitive of skin. Mission accomplished.


My daughter has high histamine and allergy issues. This is one of the best products for those with highly sensitive skin, the volume of cleaning power is evident with the smallest amount of Puracy. Highly Recommend!

image of Kalia



I love this Laundry Detergent. It is LITERALLY the only detergent I've used that has been able to remove mulberry stains from fabric and I wasn't even trying to remove them. One wash and GONE! Incredible!

image of Vanessa C

Vanessa C


I’m thrilled to have finally found a chemical-free, safe, gentle laundry soap that ALSO smells amazing. Works wonderfully. I use this in conjunction with the Puracy stain remover and my family’s clothes have never looked/smelled better.

image of Lindsay


Plant-based power

From sustainably-harvested coconuts to common vegetables, the 100% biodegradable ingredients inside each bottle of Puracy Laundry Detergent clean better, are safe for gray water & septic systems, and are naturally hypoallergenic, gluten-free, vegan, and Certified Cruelty-Free.


Sometimes less is more. A lot more.

Clean more with less

Say goodbye to hauling around giant jugs of watered-down detergent. Each bottle is 10x concentrated with 84% active ingredients and quadruple the plant-based enzymes. That means 96 loads of laundry per 24oz bottle, allowing you to reduce waste by over 80% while making one bottle go a very long way.


concentrated formula


active ingredients


loads per bottle

Leading Brand-X plastic jug detergent

Puracy Natural Laundry Detergent


more active ingredients

concentrated natural laundry detergent

Fight waste

Big brand detergent is designed to sell you more. Only 9% of those huge plastic jugs are active ingredients that do the actual cleaning of your laundry. Because it is so diluted, you’ve become used to using a lot.

But using more detergent isn’t effective. Not only is it wasteful to your wallet & environment, but more detergent creates excess suds which trap dirt and other bad stuff. Because excess suds are harder to remove, more of these dirty irritants stay on fabric and make their way onto your skin.

No spills, no mess

We ditched the measuring cap for the perfect pump that delivers the exact amount of Puracy Detergent needed for one load of laundry. No more heaving a heavy jug to fill a huge cup, no more runny cups ruining your surfaces, no more measuring. Just pump & go.

Plant enzyme performance

Plant-based enzymes work better than their harsh chemical counterparts at breaking down stains, dirt, sweat, blood, grease, food, grass, and more. With quadruple the enzymes and 10x concentration, your fabrics are left feeling and looking like new. Our laundry formula is gentle on delicate clothes and tough on everything that shouldn’t be there.

Subtly scented

You’ll never find synthetic fragrances or dyes in any of our products. Instead, we use simple essential oils to subtly scent Puracy Fresh Linen Detergent. For those who prefer the clean, natural smell of laundry – or want to scent laundry their own way – our Natural Liquid Laundry Detergent is also available Free & Clear (without any added scent).

Puracy Natural Laundry Detergent

Works with all washing machines

Whether you use a standard or a high-efficiency washing machine (or even an old washboard), Puracy Natural Laundry Detergent’s plant-based formula will work with it – and work hard.

Never any “Bad Stuff”

Big brands have to release separate formulations of their laundry detergent that are “safer.” And even with these low standards, they still fall short. You’ll never find the following in Puracy Natural Laundry Detergent: sulfates (e.g. SLS, SLES, SCS), petrochemicals, caustics, phosphates, phthalates, animal byproducts, dyes, chlorine, allergens, or optical brighteners.

No Bad Stuff
Made by Doctors

Ingredients & Use

C10-C16 Alcohol Ethoxylate (Plant-Based Cleanser), Purified Water, Decyl Glucoside (Vegetable-Based Cleanser), Lauryl/Myristyl Glucoside (Coconut Oil-Based Cleanser), Vegetable Glycerin (Plant-Based Softener), Protease (Plant-Based Enzyme), Cocamidopropyl Betaine (Coconut-Based Cleanser), Propanediol (Plant-Based Preservative), Amylase (Plant-Based Enzyme), Sodium Gluconate (Plant-Based Softener), Sodium Borate (Natural Mineral Cleanser), Lauramine Oxide (Coconut-Based Cleanser), Lipase (Plant-Based Enzyme), Coco-Glucoside (Coconut-Based Cleanser), Glyceryl Oleate (Plant-Based Softener), Sodium Citrate (Plant-Based Softener), Benzisothiazolinone (Biodegradable Preservative), Carboxy Inulin (Plant-Based Softener), Mannanase (Plant-Based Enzyme), Citric Acid (Plant-Based Softener), Zinc Ricinoleate (Mineral-Based Odor Remover), Calcium Chloride (Natural Mineral Stabilizer)


  • Use 1 pump for small loads in HE washers
  • Use 2 pumps for regular/large Loads in HE washers and small loads in standard washers
  • Use 4 pumps for regular/large Loads in standard washers
  • For tough stains, apply detergent directly to the stain, rub in with a laundry brush, and wash normally


How do I get the pump to work?

  1. Screw the pump onto the bottle, hand-turning the collar to the right (clockwise) as tight as you can. It is very important that it is screwed on tight as this allows the “beak” to unlock.
  2. Holding the collar and lower base of the pump with one hand and the “beak” with the other, turn the “beak” to the left (counterclockwise).
  3. You will feel the “beak” begin to unscrew. After a couple turns, it will pop up and be ready to use.

Is this safe to use in top load and front-load washing machines?
Yes. Front load machines require 1/4 oz. per load (2 pumps), and top load machines require 1/2 oz. per load (4 pumps).

Can I use this on dark clothes?
Yes. We recommend using cold tap water on a gentle cycle and turning dark laundry inside out.

Can I use this on delicate garments and denim?
Yes. We have successfully tested the 10x liquid detergent on silk, premium denim, wool, microfiber, and other fine fabrics. Always follow manufacturer's instructions for the garment you intend to clean.

Natural Laundry Detergent

Based on 1301 reviews
★★★★★ Reviewed on 05/02/2020

Super clean. Fresh scent. No toxic chemicals!
I absolutely LOVE all Puracy products. The Fresh Linen liquid laundry detergent is a fave in our house. I don’t use any toxic cleaning products. Some natural products leave a residue. Some leave your clothes smelling musty after a few washes. This liquid detergent handles our tough softball/baseball dirt, everything comes out super clean, smelling fresh, and feeling great!
-Larisa S.

Customer Reviews
4.5 Based on 1301 Reviews
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Susan S.
United States United States

Allergies, Sensitivities & Headache prone individual / family. We have a very hard time with fragrances, soaps, lotions, detergents, etc. Since we tried other Puracy products without an issue, I decided to take a break from our “other “ brand of natural laundry detergent and try Puracy Natural Laundry Detergent in the Linen Fresh Scent. We have had no rashes or headaches or sensitivities to it. Super concentrated detergent cleans very well in hard water, rinses clean and works great in the HE top-loading washer machines. Follow the directions on the amounts to use per load per type of washing machine. Cotton Shirts, Towels, Sheets look and smell clean (not perfumed) and are soft (no chemical dryer sheets -please) out of the dryer. A great companion to the Natural Stain Remover. Can you possibly ask for anything more ?

Shawna M. Peek
United States United States
Clean and fresh!

Our family is really trying to cut our carbon footprint and quit using harsh chemicals to wash ourselves and our clothes. Your products help us make all of that possible! (And still keep us and our clothes clean!) Thanks!

Victoria M.
United States United States
Nice product

Cleans well!

Amanda C.
United States United States
Great product!

Smells great, seems very concentrated as I feel like I don't have to use a lot to get my clothes clean. I have sensitive skin and this has been great!

Karen D.
United States United States

I’ll never use another laundry detergent. My cloths feel like new. Great product

Catie J.
United States United States
Great product! Long shipping time!

I have been very impressed with the product. However, the shipping took a very long time. I had to buy laundry soap at the store while waiting on my order to arrive.

Anzhela K.
United States United States
No package

I still haven’t received my package. Not sure why asking for review.

Karen L.
United States United States

I LOVE these laundry products. The stain remover has successfully removed even my toughest stains, time and time again.

Lindsay C.
United States United States
Not going back!

We have switched our house to Puracy laundry and dish products and there is no going back! We started with the brand for baby bath and soap but am so happy that we tried more things because I haven’t yet met a product I didn’t LOVE. Not only are they good for your family and your home, they smell amazing, and they do the WORK.

Lorie B.
United States United States
Wonderful detergent..

We use Puracy from 3 years now. We love the soap, the bathroom spray, dish soap, hand lotion, shower gel, hand sanitizer and top cleaner/disinfectant. ALL GREAT PRODUCTS!!! We love them and use them on regular basis, completely replacing the kind we had before. Now recently, we tried the laundry detergent as well. We loved it so we add it to our list. If you want to avoid chemicals, you will be very happy with Puracy. The products are as good at what they are meant to do, as the “normal” brands we are used to from supermarkets but they are not harmful. We initially started only with the hand soap because we use it so often and we wanted to avoid the chemicals found in absolutely all the soaps we were using. But we liked it so much that from that moment we are using ONLY the Puracy soap (my husband particularly likes the “foaming” soap). Then slowly, we start using more and more products, replacing the ones we were used to and now we bought the detergent and we love it too. And one more thought: they also smell very nice. Based on our experience, we highly recommend Puracy (not only this detergent but all the other Puracy items we use). Hope this helps....