Natural Shampoo

Sale price$9.99

Packed with gentle cleansers & fortified with vitamins, this plant-based shampoo is safe for daily use by all hair & skin types. 🚿

98.5% Natural

Plant-based ingredients

No parabens, sulfates, & more

Fortified with Vitamin E and B5

Scent:Citrus & Mint

100% Satisfaction Guaranteed

If you don't love your purchase, contact us for a replacement or refund - no matter when you placed your order.

100% Satisfaction Guaranteed

If you don't love your purchase, contact us for a replacement or refund - no matter when you placed your order.


  • Formulated for all hair types, this plant-based shampoo blends the highest quality cleansers, plant extracts, and vegetable emollients.
  • Designed to provide a 3-day, non-washing window for all hair types.
  • Developed for all hair types by our team of Ph.D. chemists
  • Proprietary blend of soapbark, black walnut leaf, Matricaria, and ginseng extracts restore essential nutrients to hair.
  • This sulfate-free shampoo utilizes coconut-based cleansers to create rich, luxurious foam. Vitamins E and B5, olive oil-based squalene, and beet sugar extract provide strength and weightless moisture while eliminating frizz and friction.
  • Over 45 washing sessions per reusable bottle.
  • Naturally derived, hypoallergenic, vegan, gluten-free, and biodegradable.
  • No dimethicone, cocamidopropyl betaine, sulfates, quats, formaldehyde, salicylates, parabens, phosphates, MEA, DEA, TEA, petroleum-based ingredients, animal by-products, perfumes, or dyes
  • Safe for greywater and septic systems
  • Never tested on animals and Certified Cruelty Free
  • For best results, use regularly for 2-4 full weeks
  • 98.5% Natural

Puracy Natural Shampoo ingredients balance luxurious cleansers, vegetable emollients, and botanical extracts. From normal to oily to coarse to color-treated hair, this shampoo's cleansing power lasts for over three days between washes and lifts off dirt and residue. The Citrus and Mint scent combines freshly-sliced bergamot and gentle notes of peppermint and eucalyptus for an energizing bathing experience.

Our renewable and biodegradable ingredients were carefully chosen and developed into a premium solution by Puracy, a trusted source for natural and organic, plant-based, child-safe, pet-safe, hypoallergenic, and effective household essentials.

Reviews Are In

Don't just take our word for it.

Disclaimer: This video is part of a paid partnership

Demand more for your hair

The first of its kind. Plant-powered performance shampoo developed by doctors and salon professionals, ridiculously natural & rigorously tested to be safe for all hair types & colors. Keeps hair cleaner for longer with weightless moisture.


Plant-based ingredients


Made by salons & PhDs


Certified Cruelty-Free


No parabens, sulfates, & more

Cleans hair for days. Safe for daily use.

Plant-based ingredients & botanicals are most compatible with your natural hair. From olive-oil based squalene to rich beet sugar extract, our careful blend of natural cleansers, botanical extracts, and vegetable emollients was developed by doctors and salon professionals to clean, hydrate, & strengthen hair while eliminating frizz & friction.

By not attaching anything artificial to the hair (like silicone), hair is allowed to naturally absorb moisture & become fortified, which helps prevent the buildup of dirt, grease, and other damaging conditions.

Key Ingredients

Plant-powered strength. Never more than 1.5% synthetic.


A naturally occurring lipid that helps keep hair soft and smooth, making it a rare alternative to harsh silicones.

Natural Essential Oils

We use these natural oils for their refreshing fragrance, as well as ability to combat dry skin and dandruff.

LexFeel N5

A biodegradable emollient that acts as a frictionless detangler, leaving hair with greater shine and smoother texture.

Meet Citrus & Mint

Enhanced purely with only natural essential oils, this subtle scent provides notes of freshly sliced bergamot, paired with bright hints of muddled peppermint & evergreen eucalyptus.

Plant-powered performance

Our vegetable & plant-based key ingredients are highly renewable & sustainably sourced right from nature. Coconut-based cleansers create rich, luxurious foam without the need for sulfates. And for the first time in a shampoo, our unique, balanced blend of natural soapbark, European ivy, black walnut leaf, matricaria, & ginseng extracts restore essential nutrients to the hair and scalp.

Why Choose Us

Naturally effective, safe for the whole family

  • Hypoallergenic & safe for all hair types

  • Over 180 washes per refill

  • 3-day non-washing window

  • Biodegradable, greywater & septic safe

  • Hypoallergenic & safe for all hair types

  • Over 180 washes per refill

  • 3-day non-washing window

  • Biodegradable, greywater & septic safe

Packed with vitamins & minerals

Featuring naturally-derived ingredients from coconuts, beets, olive oil, European ivy, soapbark, black walnut, matricaria, ginseng, bergamot, peppermint, eucalyptus, Himalayan pink sea salt, & more.

Two vitamins that are essential for healthy, strong hair & scalps are Vitamin E and Vitamin B5. We fortify this shampoo with these and other necessary vitamins & minerals to help encourage hair growth, repair, and shine for all hair types.

Never any "Bad Stuff"

We’re strict about the ingredients we use. You won’t find any overpowering synthetic perfumes here, only light aromas from essential oils. Also never included in anything Puracy crafts are silicones, sulfates, parabens, phosphates, dyes, and a whole lot more.

Never any sulfates, silicone, dimethicone, palm oil, cocamidopropyl betaine, quats, formaldehyde, parabens, phosphates, MEA, DEA, TEA, petroleum-based ingredients, animal by-products, perfumes, or dyes.

Natural Shampoo

1983 reviews

My Hair Shines!

I’ve been using Puracy shampoo for several years now and wouldn’t change. I love the smell and know that I can trust the quality. My hair shines and feels so light, not weighed down like many other shampoos do.

-Coleen C.


Specific Questions

Yes, this shampoo clarifies your hair, meaning it deeply cleanses your hair to eliminate grease and residue. This surface clarifying shampoo is an ideal partner for our smoothing conditioner – they’ve actually been created to use together.

"For Puracy, a “natural ingredient” means it started from a natural, renewable source found in nature with absolutely no petroleum compounds. Here are some examples of “natural ingredient” sources we use: coconut, lime, salt, olive oil, sunflower seed, green tea, geranium, corn, ginseng, pink grapefruit, sesame seed, vanilla bean, and many more.

A “natural ingredient” may also be identified as plant-based, plant-derived, vegan-friendly, or naturally derived.

A “natural product” means that more than 98.5% of the ingredients, by concentration, are considered “natural ingredients,” per our definition above. Additionally, a “natural product” is 100% biodegradable, making it safer for the environment and climate.

The shampoo is for external use only, and if any skin irritation does occur, rinse with clean, fresh water for up to 15 minutes. Seek medical help if problems persist due to any potential allergens.

Refills, bundles, multi-packs, we've got it all. Our 48oz refills provide around 180 showers - remember, a little goes a long way! Our refill pouches are also #7 recyclable. Subscribe & save for 15% off + free shipping on all refills too!

Washing your hair everyday strips hair of necessary oils – and it can also be a massive chore. We’ve created a sulfate-free shampoo that provides all hair types and hair growth levels with a 3-day, non-washing window and a plant-based conditioner formula that offers a smooth and silky shine (without dimethicone and silicone).

If you look at the side of your shampoo and conditioner bottles, you’ll probably spot dimethicone (or some other type of silicone). These ingredients create a silky, frictionless texture that natural haircare products usually fail to replicate. As a company that’s committed to sustainable efforts we had to produce something truly remarkable without resorting to questionable ingredients.

The biggest change to our formula was the biodegradable key ingredient, Lexfeel N-5. This 100% plant-based texture enhancer and emollient seamlessly smooths and creates shine.

Yes. There are very few eco-friendly, dimethicone-free hair products that provide great results. That's why we tasked our biochemists to replicate the effects of the moisturizing ingredient in shampoo – but only using biodegradable ingredients. Puracy's proud to be one of the first companies to use Lexfeel N5 in our hair care products. Not only is this texture enhancer plant-sourced, 100% sustainable, and biodegradable, but it also replicates the effects of dimethicone and other silicones. 

Washing your hair everyday strips hair of necessary oils, but our sulfate-free shampoo provides all hair types with a 3-day, non-washing window. This surface clarifying shampoo is best used with our smoothing conditioner for best results.

To help prevent irritation, dryness, and itching, we've formulated our Natural Shampoo to provide the same pH level as your scalp, which is approximately 5.5. 

Yes! Targeting an entire hair market is incredibly complex. That’s why most hair care companies tend to focus on single hair types (e.g. color-treated, thinning, curly). Puracy always aimed for our plant-based products to work on as many hair types as possible. Safe for dry, normal, and oily scalps, this pH-balanced haircare gently cleanses without leaving oil, static, or frizz behind.

Our plant-based shampoo works on as many hair types as possible, including curly hair. When using our shampoo with our conditioner, we recommend that people with thicker and/or curly hair let the conditioner formula sit for at least 5 minutes before trying to detangle. Adding a little water can also help spread the conditioner more thoroughly.

General Questions

All purchases are covered by the Puracy Pure Love Guarantee - you’re going to love our products so much that we guarantee it. In the unlikely chance that you try a Puracy cleaning or personal care natural product and don't like it, we’ll give you your money back. For quality control, we may ask for information about your experience, about the product, and may request you send the product back for inspection.

Yes! Once your order has been shipped, you will receive a tracking number via email. You can use this number to track your order until it reaches your doorstep.

We're here to help! You can contact our customer service team or by calling1-800-769-5038. We aim to respond to all queries as quickly as possible.